EC Nutrition

Individual choices for food selection are different which depend on several factors. Recently marketing tools have been in use to alter food choices. Food which was considered to be source of nourishment only has been recognized for its prophylactics and therapeutic role which is evident by the fact that use of certain diet preparations have played significant role in eradicating Covid19 from Pakistan and also from other regions of globe (Papers, also revealing molecular mechanisms, have already been submitted). Parallel to this, it had already been reported that use of ultra-processed food is associated with an increase in risk of wide range of diseases. But this finding has been covered up while advertising the use of junk and ultra-processed food items in convincing manner. This paper discusses how business tools are being used to influence people’s choices and effect their decisions making options, risking the pace of reporting authentic knowledge and obsolete findings on one hand whereas on other hand put the well being of global community at risk while contributing to climate change. In the end, a recommendation is made which would determine the future destination of global community depending on the decisions made for to achieve Sustainable Development Agenda Goals 2023 under umbrella of United Nations.

 Keywords: Food Supply Chain; Climate Change; Artificial Intelligence; Business Models; Global Circular Debt; Covid 19 Pandemic; Natural Health; Science Principles; Food as Medicine; Business Intelligence; Sustainable Development Agenda Goals 2023; United Nations

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