EC Nutrition

Research Article Volume 11 Issue 2 - 2017

Nutrition and Physical Activity Communication in the 21st Century: Challenges and Opportunities

Sima Hamadeh*

Nutrition and Dietetics Sciences Department, Haigazian University, Lebanon
*Corresponding Author: Sima Hamadeh, Assistant Professor of Public Health Nutrition, Program Coordinator of Nutrition and Dietetics Sciences, Haigazian University, Beirut, Lebanon.
Received: September 01, 2017; Published: October 04, 2017



Statement of the Problem: The current information environment around nutrition and physical activity is complex and often con- fusing to the public. Similarly, social determinants may mediate nutrition communication effects. The purpose of this study is to explore the most effective and trustful communication channels to the public about the evolving understanding of the relationship between nutrition, lifestyle and optimal health in Lebanon.

Methodology and Theoretical Orientation: A formative exploratory study was conducted to explore the most effective nutrition communication channels as perceived by a heterogeneous Lebanese sample (67 adults, 48 youth). An exhaustive integrated concep- tual framework based on social marketing approach and mixing related theories and models was used in this study. Directed and semi-structured individual interviews and focus groups were conducted. Collected data have been submitted to a thematic qualita- tive analysis.

Findings: Knowledge alone cannot predict a healthy lifestyle especially among youth. A social marketing approach should be con- sidered to succeed nutrition and physical activity messages. Success of various communication channels is subject to the influence of socio-demographic and cultural determinants, such as age, social class, social integration, geographical areas, and environmental support. Effective communication strategies should develop culturally relevant nutrition messages and delivery systems that take into account; the barriers to healthy lifestyles, the information sources, and the distinct population segments.

Conclusion and Significance: Comprehensive sociocultural-based nutrition communication strategies can help to successfully pro- mote nutrition, physical activity and prevent diseases. Recommendations are made for effective communication strategies.

keywords: Nutrition; Physical Activity; Social Marketing; Culture; Communication Channels; Health Messages

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    • Sima Hamadeh. “Nutrition and Physical Activity Communication in the 21st Century: Challenges and Opportunities”. EC Nutrition  11.2 (2017): 66-77.

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