EC Clinical and Medical Case Reports

The tobacco industry is developing attractive flavored products so as to target a larger number of youngsters. Flavors are also being used in emerging nicotine and tobacco products: e-cigarettes (also known as electronic nicotine delivery systems, or ENDS), heated tobacco products (HTPs) and nicotine pouches. These flavors make tobacco products including smokeless ones more harmful as they make using them more palatable, thus increasing the risk of using any tobacco product and making it harder to quit. Inclusion of flavors may lead to the mistaken conclusion that the flavored products are healthier as compared to non-flavored products.

Conclusion: Flavors in all types of Tobacco products like cigarettes, beedis, hookahs, cigars and the smokeless tobacco products lead to initiation and addiction in adolescents and youth. Flavored tobacco products/E-Cigarettes are more popular with adolescents’ youth and so are being regulated in several countries.

The flavors raise the interest of e-cigarette use. The greater attractiveness of e-cigarettes may contribute to indirect harm by facilitating initiation of tobacco products (dual use) and increasing the intensity of tobacco product use. Flavors may be the major reason to initiate and continue to use e-cigarettes, especially for youth and young adults [8].

 Keywords: Addiction; Flavored Tobacco Products; E-Cigarettes; Adolescents; Youth

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